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1920s Society in Winter- Mr Gordon Selfridge
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1920s Society in Winter- Mr Gordon Selfridge
Harry Gordon Selfridge (1856-1947), pictured in Switzerland in the middle of the sledge next to Mrs St. George. Lord and Lady Headfort are sitting at the back of the sledge, covered by fur balnkets. Date: 1924
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Media ID 14155712
© Illustrated London News Ltd/Mary Evans
Gordon Harry Headfort Rugs Season Selfridge Skiing Sledge
EDITORS COMMENTS
This photograph, taken in the winter of 1924, depicts an elegant scene of leisure and luxury in the snowy landscapes of Switzerland. At the heart of the image is the charismatic figure of Harry Gordon Selfridge (1856-1947), the renowned American retail magnate, seated next to the stylish Mrs. St. George on a sleigh. The sledge is pulled by horses, their breaths visible in the crisp winter air. Lord and Lady Headfort can be seen in the background, bundled up in luxurious fur blankets, adding to the opulent atmosphere of the scene. The snow-covered mountains and rugged terrain provide a picturesque backdrop to the winter sports activities, with skiing and sledging being popular pastimes among the wealthy and fashionable set. Selfridge, who had made a fortune in the retail industry with his Selfridge's department store in London, was known for his extravagant lifestyle and love for the finer things in life. His presence in this photograph underscores the affluence and sophistication of the 1920s society, where the jet set traveled to exotic locations to escape the harsh winter months and indulge in the pleasures of the season. The warmth of the fur blankets and the cozy rugs spread on the sledge contrast sharply with the pristine white snow, creating a striking visual balance. The image is a testament to the grandeur and glamour of a bygone era, offering a glimpse into the lives of the wealthy and influential figures of the time.
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