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Advert for Aertex mens underwear 1907
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Advert for Aertex mens underwear 1907
An advertisement for Aertex mens undergarments.
1907
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14288459
© Illustrated London News Ltd/Mary Evans
Aertex Drawers Shirt Shorts Undergarment Undergarments Underpants Underwear Vest 1907 Singlet
EDITORS COMMENTS
Step into the past with this advertisement for Aertex men's undergarments, as featured in the Illustrated London News in 1907. The Edwardian era was a time of elegance and refinement, and this advertisement showcases the latest in men's underwear fashion. The illustration showcases a dapper gentleman, dressed in the height of fashion for the era. He wears a crisp shirt with a high collar, paired with a vest and drawers made of Aertex fabric. The Aertex undergarments are advertised as being made from a unique, breathable material that wicks away moisture and keeps the wearer cool and dry. This was a significant innovation at the time, as most men's undergarments were made of heavy, non-breathable materials that could be uncomfortable in hot weather or during physical activity. The advertisement also highlights the durability and longevity of Aertex undergarments, which were said to last longer than traditional underwear. The illustration shows the man in various stages of wear, demonstrating how the Aertex undergarments maintain their shape and do not wear out easily. The advertisement also features a tagline that reads "Aertex - The Man's Best Friend," emphasizing the importance of comfortable and functional undergarments for men. Overall, this advertisement provides a fascinating glimpse into the fashion and advertising of the early 20th century, and serves as a reminder of the importance of innovation and comfort in men's underwear.
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