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Advert for Aertex mens underwear 1909
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Advert for Aertex mens underwear 1909
An advertisement for Aertex mens under garments. Clothed With Air.
1909
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14288453
© Illustrated London News Ltd/Mary Evans
Aertex Clothed Drawers Garment Garments Pants Shorts Undergarment Undergarments Underpants Underwear Vest Singlet
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EDITORS COMMENTS
Step into the Edwardian era with this advertisement for Aertex men's undergarments, published in the Illustrated London News in 1909. The image showcases a dapper gentleman clad in the latest Aertex underwear, boasting the tagline "Clothed With Air." The man is depicted wearing a singlet, or vest, and drawers, both made from the revolutionary Aertex fabric. The lightweight and breathable material was a significant innovation in men's undergarments during the early 20th century, providing superior comfort and moisture-wicking properties. The advertisement's artful composition and intricate detailing highlight the elegance and sophistication of the era's fashion. The man's posture is confident and poised, exuding an air of refinement and modernity. The use of soft, muted colors and delicate shading adds to the overall allure of the advertisement. The Aertex undergarments were designed to be worn as the first layer of clothing, ensuring a snug and comfortable fit. The singlet's high neckline and short sleeves were popular choices for men at the time, while the drawers featured a straight-leg design and a modest length. This advertisement offers a fascinating glimpse into the fashion trends and advertising techniques of the Edwardian period. The use of high-quality illustrations and persuasive language were common in advertisements of the time, as companies sought to entice consumers with promises of comfort, style, and innovation. Overall, this advertisement for Aertex men's undergarments is a captivating representation of Edwardian fashion and the role of advertising in shaping consumer preferences.
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