Advert for Aquascutum mens coats 1923
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Aquascutum mens coats 1923
Aquascutum, sole maker of eiderscutum wraps. Snug and restful for motor wear, burdenless and limb-free for walking.
1923
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14131593
© Illustrated London News Ltd/Mary Evans
Aquascutum Breasted Coats Double Overcoat Overcoats Wraps 1923
EDITORS COMMENTS
In this advertisement from 1923, the elegance and sophistication of Aquascutum's menswear are on full display. The image showcases an impeccably dressed man, seated comfortably in a plush armchair, engrossed in a newspaper and puffing on a pipe. The focal point of the advertisement, however, is the Aquascutum coat draped casually over the chair behind him. Aquascutum, the sole maker of Eiderscutum wraps, presents this stunning overcoat, designed to offer both comfort and style for the modern man. The double-breasted, long coat boasts a sleek and stylish design, with its wrap-around feature allowing for effortless wear, making it an ideal choice for motor travel. The coat's lightweight and burdenless construction ensures freedom of movement, making it an excellent companion for brisk walks in the crisp winter air. The 1920s, also known as the Roaring Twenties, were a time of significant cultural and social change. This era was marked by a renewed appreciation for luxury and fashion, and Aquascutum's innovative designs reflected the changing times. The company's commitment to quality and craftsmanship made their coats a must-have for discerning gentlemen, who sought to make a statement with their impeccable style and sophistication. This advertisement, published by the Illustrated London News Ltd, captures the essence of the era and the allure of Aquascutum's menswear. The image invites us to imagine the comfort and warmth of the coat, as well as the sense of refinement and elegance it conveys. Whether for a leisurely drive or a brisk stroll, this Aquascutum coat is the perfect companion for the modern man seeking to make a statement in the 1920s.
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