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Advert for Beechams Pills 1900
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Advert for Beechams Pills 1900
The before and after approach is a mainstay of medical advertising : here it is, used dramatically, if not credibly, by the manufacturers of Beechams Pills.
1900
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Media ID 14296080
© Illustrated London News Ltd/Mary Evans
Approach Beecham Beechams Dramatically Manufacturers Medicines Pills Mainstay
EDITORS COMMENTS
Before and After: The Dramatic Transformation of Health with Beechams Pills (1900) This advertisement from the early 1900s showcases the transformative power of Beechams Pills, as depicted by the Illustrated London News Ltd. The advertisement employs the classic 'before and after' approach, a mainstay of medical advertising that continues to capture our attention today. In this advertisement, the 'before' image portrays a figure looking haggard, weak, and ill, while the 'after' image reveals a vibrant, healthy, and rejuvenated individual. The stark contrast between the two images is intended to convey the dramatic improvement that Beechams Pills can bring to one's health. The use of this approach in medical advertising is not a new concept, even in the early 1900s. However, the effectiveness of this technique in capturing the public's attention and instilling confidence in the product's abilities is undeniable. Despite the dramatic nature of the advertisement, the credibility of the claims made by the manufacturers of Beechams Pills remains a subject of debate. The specific health benefits of the pills were not clearly defined in the advertisement, leaving room for interpretation and speculation. Regardless, the advertisement serves as an intriguing glimpse into the past, providing insight into the marketing tactics used to promote medical products during the 1900s. The use of the 'before and after' approach continues to be a popular technique in modern advertising, demonstrating its enduring appeal and effectiveness in capturing the public's imagination.
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