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Advertisement for Burberry, 1940
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Advertisement for Burberry, 1940
This wartime advertisement boasts of the " dignity and endurability" of Burberrys R.A.F. uniforms.
1940
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Media ID 14405419
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Burberry Burberrys Sep16 Servicemen Services Uniforms
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EDITORS COMMENTS
This evocative advertisement from the Illustrated London News, dated 1940, showcases the unwavering dedication of Burberry to providing dignity and endurability during the tumultuous times of the Second World War. The image highlights Burberry's R.A.F. uniforms, proudly worn by servicemen of the Royal Air Force. The uniforms, with their iconic check patterns, were not only a symbol of British pride but also a testament to the brand's commitment to serving those on the frontlines. Amidst the chaos and uncertainty of wartime, Burberry's R.A.F. uniforms stood as a beacon of reliability and durability. The advertisement text assures potential buyers that the uniforms are "designed to withstand the most rigorous tests of service life," reflecting the brand's unwavering commitment to quality and functionality. The image of a lone serviceman, standing tall and resolute against a backdrop of a stormy sky, further emphasizes the theme of endurance and resilience. The caption below the photograph reads, "Burberry's R.A.F. Uniforms: Proven in the Struggle," underscoring the brand's long-standing reputation for producing garments that could withstand even the harshest conditions. As the world grappled with the challenges of war, Burberry's R.A.F. uniforms served as a source of comfort and reassurance for those in uniform. This advertisement is a poignant reminder of the crucial role that clothing played in providing a sense of normalcy and continuity during a time of great upheaval.
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