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Advert for Craven A cigarettes 1931
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Advert for Craven A cigarettes 1931
I value my throat... thats why I smoke Craven A. Made specially to prevent sore throats.
1931
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14113344
© Illustrated London News Ltd/Mary Evans
1931 Cigarette Cigarettes Craven Tobacco
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EDITORS COMMENTS
1. Title: "A Soothing Smoke: The 1931 Craven A Cigarette Advertisement and the Promise of Throat Comfort" 2. In this 1931 advertisement for Craven A cigarettes, a woman with an elegant profile gracefully poses, her eyes closed in a serene expression. The image, published by Illustrated London News Ltd and sourced from Mary Evans Prints Online, transports us back to the alluring world of the 1930s. 3. The advertisement's tagline, "I value my throat... that's why I smoke Craven A," boldly promises the unique selling point of Craven A cigarettes: their ability to prevent sore throats. This claim, aimed at appealing to the health-conscious smokers of the era, adds an intriguing layer to the image. 4. The woman's refined appearance and the delicate, smoky atmosphere surrounding her further emphasize the sophistication and allure of Craven A cigarettes. The advertisement's design is simple yet effective, with the brand's logo and tagline prominently displayed, ensuring that the message is clear and memorable. 5. The 1930s were a time of glamour and indulgence, and this advertisement encapsulates the essence of that era. Smoking was a popular pastime, and Craven A cigarettes, with their throat-soothing promise, offered a reassuring choice for those who wanted to enjoy their cigarettes without the discomfort of a sore throat. 6. Today, this advertisement serves as a fascinating glimpse into the past, showcasing the marketing strategies and cultural norms of the time. It also reminds us of the complex relationship between advertising, consumer culture, and our personal choices. 7. The 1931 Craven A cigarette advertisement is not only a beautiful piece of graphic design but also a captivating window into the past, offering a glimpse into the world of 1930s advertising and the allure of Craven A cigarettes.
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