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Advert for Dolcis shoes 1939
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Advert for Dolcis shoes 1939
Stepping sunwards. For gay feet to flash over sunsplahed beaches, new Dolcis sandals, rediant with glowing colour or brilliant contrasts... Theres exhilaration in their buoyant soles of crepe or cork, wonderful ingenuity in their modern styling - and they re so cool, so refreshing to wear. Date: 1939
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Media ID 8190681
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Brimmed Cork Dolcis Foot Wear Practical Sandal Sandals Shoes Swim Wear Swimming
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Step into Summer with Dolcis Sandals: A Vibrant and Refreshing Footwear Solution for the 1939 Beachgoer This advertisement from 1939 showcases the allure of Dolcis sandals, a fashionable and practical footwear choice for women during the sunny summer months. The image features a stylish woman confidently striding towards the sun, her feet adorned with Dolcis sandals that boast radiant colors and brilliant contrasts. The buoyant soles of crepe or cork are highlighted, promising an exhilarating experience for those who wear them. The woman's brimmed hat, large enough to shield her from the sun, adds to the summery atmosphere of the scene. Her swimwear, though not explicitly shown, is suggested by the beach setting and the woman's casual attire. The advertisement exudes a sense of practicality and modernity, with the sandals' innovative design and the woman's carefree posture embodying the spirit of the 1930s. The Dolcis sandals were not only fashionable but also offered a refreshing alternative to traditional footwear. The crepe or cork soles provided a cool sensation, making them an ideal choice for those long, sun-soaked days spent on the beach. The advertisement's language further emphasizes the sandals' appeal, with phrases like "exhilaration," "wonderful ingenuity," and "cool, so refreshing to wear," alluding to the sandals' ability to enhance the beachgoing experience. This advertisement, with its vibrant colors, modern styling, and emphasis on practicality, encapsulates the essence of summer in the late 1930s. It serves as a reminder of a bygone era when simple pleasures, like a day at the beach in a pair of stylish sandals, were enough to bring joy and excitement.
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