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Advert for English Electric fridge 1951
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Advert for English Electric fridge 1951
English Electric fridge advert, fresh ideas on every shelf. Date: 1951
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14114704
© Illustrated London News Ltd/Mary Evans
1951 Appliance Appliances Control Convenience Cube Electric Electrics Fresh Fridge Fridges Gage Goods Household Items Kitchen Refrigeration Refrigerator Refrigerators Storage Temperature
EDITORS COMMENTS
Step into the future of food preservation with this English Electric fridge advert from 1951. The image showcases an array of fresh and inviting items neatly arranged on the refrigerator's shelves, promising a new level of convenience and modernity for the household. The sleek design of the English Electric fridge, with its thermostatic temperature control and ice cube compartment, was a groundbreaking innovation for the 1950s. The advertisement emphasizes the freshness and preservation capabilities of the fridge, with the tagline "Fresh Ideas on Every Shelf." The various items displayed, such as fruits, vegetables, dairy products, and even a bottle of soda, are presented in their best condition, highlighting the appliance's ability to keep food fresh for longer periods. The English Electric fridge was a significant addition to the kitchen, offering a more efficient and convenient solution for food storage compared to traditional methods like iceboxes. The ice cube compartment and thermostatic temperature control allowed users to have ice cubes on hand for cooling beverages and precise temperature control for different compartments, ensuring optimal food preservation. The 1950s were a time of post-war prosperity and the emergence of new household appliances, and the English Electric fridge was a symbol of modernity and progress. This advert captures the essence of that era, showcasing the excitement and anticipation surrounding the introduction of this revolutionary appliance into everyday life.
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