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Advert for Gor-ray Koneray pocket skirts 1943
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Advert for Gor-ray Koneray pocket skirts 1943
Pocket elegance. It is modish to stand around with a hand in your hip pocket now that the Zwow enables you to do so with elegance and ease. A featurre of all the latest Gor-ray skirts, the Zwow is a combined pocket and placket having neither buttons nor other fasteners to protrude and spoil the symmetry of the hip line.
1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14124454
© Illustrated London News Ltd/Mary Evans
1943 Fastening Knee Koneray Pocket Pockets Skirt Skirts Tailored Tweed Zwow
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EDITORS COMMENTS
Step into the 1940s with this elegant Gor-ray Koneray pocket skirt advertisement from 1943. The illustration showcases a woman standing confidently with one hand in her hip pocket, a trend that was becoming increasingly popular during wartime. The skirt in question is a prime example of the latest fashion trends, featuring the innovative Zwow pocket and placket. The Zwow was a game-changer in skirt design, combining both a pocket and placket without the need for buttons or other fasteners that might spoil the symmetry of the hip line. This sleek design allowed women to carry essentials with ease and grace, making it a must-have addition to any wardrobe. The skirt itself is tailored to perfection, with a knee-length tweed fabric adding an air of sophistication and durability. The side view of the illustration reveals the subtle yet striking detailing of the skirt, including the elegant pleats and the slim, streamlined silhouette. This advertisement is a testament to the ingenuity and adaptability of fashion during the wartime era. Despite the challenges and restrictions of the time, designers continued to push boundaries and create stylish and functional clothing for women. The Gor-ray Koneray pocket skirt with the Zwow feature was a perfect example of this, offering both practicality and elegance in equal measure.
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