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Advert for Gossard corsets 1937
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Advert for Gossard corsets 1937
Follow the line of beauty. That indefinable something! Soon as you wear a Gossard you know, beyond all question it is there... moulding elusive lines, shaping the figure to fashionable proportions, building poise and confidence. Date: 1937
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Media ID 14119728
© Mary Evans Picture Library
Bras Brassiere Corset Corsets Girdle Girdles Gossard Trophy Undergarment Undergarments Underwear 1936
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A captivating image from the 1930s showcasing the allure of Gossard corsets. The advertisement, dated 1937, invites women to 'Follow the line of beauty' with their corsets, promising to reveal an 'indefinable something' that enhances the figure and instills poise and confidence. The elusive lines and fashionable proportions are suggested by the graceful curves of the model's silhouette, accentuated by the contrasting dark background and white drawing. The corset, a symbol of femininity and elegance during this era, is depicted as a transformative undergarment that molds the body to desired shapes. The image features various Gossard products, including corsets, bras, and girdles, showcasing the versatility of the brand. This historical advertisement is a testament to the enduring appeal of undergarments in shaping women's self-perception and fashion trends.
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