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Advert for J. Roussel underwear 1948
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Advert for J. Roussel underwear 1948
A blonde bombshell model wearing the Roussel suspender belt garment, with bullet padding bra.
1948
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14113138
© Mary Evans Picture Library
1948 Belt Blonde Bombshell Bras Brassiere Brassieres Bullet Girdle Girdles Lingerie Models Padded Padding Pointed Push Roussel Suspender Suspenders Underwear Uplift
EDITORS COMMENTS
Step into the allure of the 1940s with this advertisement for J. Roussel's undergarments, featuring a stunning blonde bombshell model. The image, hailing from 1948, showcases the brand's suspender belt garment, an essential piece of women's fashion during this era. The model's radiant smile and confident pose exude an irresistible charm, drawing the viewer's attention to the intricate details of the undergarment. The suspender belt, a versatile and elegant solution for holding up stockings, is accentuated by the bullet padding bra, a popular design during the 1940s. This uplifting and supportive bra, with its pointed and padded cups, was designed to create a desirable silhouette, enhancing the natural curves of women while providing comfort and support. The advertisement, with its bold typography and vibrant colors, effectively conveys the essence of the 1940s, a time of glamour, sophistication, and self-expression. The J. Roussel brand, synonymous with quality and style, continues to captivate audiences with its timeless designs and commitment to empowering women through fashionable and functional undergarments. This evocative image, a testament to the enduring appeal of 1940s fashion, is a must-have for any vintage fashion or advertising enthusiast's collection.
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