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Advertisment for a Lalique mascot
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Advertisment for a Lalique mascot
An advertisement for a Lalique car mascot from Breves Lalique Galeries, Knightbridge; A mascot - and a seal of good taste. The advertisement contains a small illustration of a car and an image of a mascot of Christopher, the Patron Saint of Motorists. Date: 1928
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Media ID 14406929
© Illustrated London News Ltd/Mary Evans
Advertisements Advertisment Adverts Automobile Brand Brands Christopher Galleries Lalique Mascot Mascots Motorists Oct16 Patron 1928
EDITORS COMMENTS
1. Title: "A Symbol of Elegance and Protection: The Lalique Car Mascot Advertisement from Breves Lalique Galeries, 1928" 2. In the captivating world of early automobile history, the advertisement for the Lalique car mascot from Breves Lalique Galeries, located in the prestigious Knightbridge area of London, stands as a testament to the fusion of art, luxury, and innovation during the Roaring Twenties. 3. The advertisement, dated October 16, 1928, showcases an exquisite illustration of a sleek, vintage automobile adorned with a Lalique mascot of Saint Christopher, the Patron Saint of Motorists. The mascot, with its intricately designed glass features, adds an air of sophistication and charm to the car's exterior. 4. The advertisement reads, "Breves Lalique Galeries, Knightbridge. A mascot - and a seal of good taste." This statement highlights the importance of the Lalique mascot as not only a functional accessory but also a symbol of prestige and refinement. 5. The French luxury brand, Lalique, was renowned for its exquisite glass creations, and the car mascots were a popular addition to their product line. The mascots, often featuring various mythological or religious figures, were designed to bring good luck and protection to motorists. 6. The advertisement's use of the image of Saint Christopher, a popular patron saint for travelers, further emphasizes the protective role of the Lalique mascot. The fusion of art, religion, and automobiles created a unique selling proposition that resonated with the affluent clientele of the time. 7. The Lalique car mascot advertisement from Breves Lalique Galeries is a captivating glimpse into the past, showcasing the elegance and luxury of the early automobile era. It serves as a reminder of the role that design and branding played in shaping the automobile industry and our fascination with the open road.
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