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Advert for the Lido, Venice, 1927
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Advert for the Lido, Venice, 1927
Advert for the Lido, Venice, 1927 - la plage du soleil et des pyjamas - centred on the Excelsior Hotel
1927
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Media ID 14237347
© Mary Evans / Jazz Age Club Collection
Centred Excelsior Lido Plage Pyjamas Soleil Venice 1927
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Step into the enchanting world of the Lido, Venice in 1927 as depicted in this evocative advertisement from Eve magazine. The Excelsior Hotel, centrally located on the beach, beckons travelers to experience the sun-soaked pleasures of the Italian Riviera. The Lido, a popular summer destination since the late 19th century, was at the height of its glory during the Jazz Age. This advertisement encapsulates the carefree spirit of the era with its image of women in elegant pyjamas lounging on the sand, soaking up the sun. The gentle waves of the Adriatic Sea lap at the shore, creating a tranquil atmosphere that promises relaxation and rejuvenation. The Excelsior Hotel, with its distinctive red roof and white facade, stands proudly in the background. A symbol of luxury and sophistication, it offered guests a comfortable retreat from the bustling streets of Venice. The hotel's proximity to the beach made it an ideal choice for those seeking a seaside escape. The advertisement also highlights the jazz age atmosphere of the Lido. The mention of "jazz age" in the caption suggests that music and dancing were an integral part of the Lido experience. The 13th of July, the date indicated in the advertisement, may have been a particularly lively night of entertainment. This advertisement is a captivating glimpse into the past, transporting us back to a time of glamour, relaxation, and adventure. The golden age of travel, the 1920s, continues to inspire us with its timeless allure.
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