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Advert for Mandleberg & Co. waterproofs 1890
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Advert for Mandleberg & Co. waterproofs 1890
Mandleberg, patent coats made from rubber and " free from odour", for men and women.
1890
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Media ID 14111829
© Mary Evans Picture Library
Cape Capes Chivalrous Coats Garment Garments Gentleman Gentlemanly Helping Manchester Outer Patent Rubber Waterproof Waterproofs Wear
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EDITORS COMMENTS
Step into the past with this advertisement for Mandleberg & Co.'s waterproof garments, showcasing their patent coats made from rubber, a groundbreaking innovation for the late 1890s. These fashionable and functional waterproofs were designed for both men and women, offering protection against the elements without compromising style. The image features a chivalrous gentleman, dressed in a Mandleberg coat and top hat, extending a hand to a lady in a flowing dress and cape, both of them wearing the waterproofed garments. The caption proudly proclaims that these garments are "free from odour," a testament to the advanced technology used in their production. The Mandleberg & Co. advertisement is a fascinating glimpse into the fashion and advertising of the Victorian era. The use of the word "patent" suggests that these waterproofs were a new and innovative product, setting them apart from traditional rain gear. The image of the gentleman helping the lady emphasizes the gentlemanly and courteous nature of the Mandleberg brand, making it an appealing choice for those seeking both practicality and elegance. This advertisement is a reminder of the importance of staying dry and comfortable in all weather conditions, even in the late 1800s. With its intriguing design and historical significance, this Mandleberg & Co. waterproofs advertisement is a must-have for any collection of fashion or advertising history.
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