Home > Popular Themes > Adverts
Advert for The Ministry of Food 1941
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for The Ministry of Food 1941
Don t waste it, advert during the Second World War for not wasting food. Cheap and nourishing, ways of cooking potatoes in a varity of appetising and substantial meals that lead themselves to almost every kind of cooking. Date: 1941
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 7250227
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10582870
1941 Campaign Cooking Dishes Effort Encouraging Ideas Kitchen Meat Menu Minister Ministry Munition Rally Recipes Waste Ww 2 Ww Ii War Time
EDITORS COMMENTS
During the tumultuous year of 1941, as the Second World War continued to escalate, the British government launched an ambitious campaign to encourage households to make the most of their food resources. The Ministry of Food, under the leadership of Minister Lord Woolton, spearheaded this initiative with a powerful advertisement that appeared in kitchen magazines and newspapers across the country. The striking image shows a simple, yet evocative kitchen scene, with a Union Jack flag proudly displayed on the wall, symbolizing the patriotic spirit of the time. A munitions worker, her uniform adorned with badges signifying her contribution to the war effort, stands at the stove, a potato peeler in hand. The caption above her reads, "Don't Waste It!" - a call to action that resonated deeply with the British public during the war years. The Ministry of Food's message was clear: with meat rationed and supplies limited, the nation needed to be creative in the kitchen. This advertisement offered a variety of appetizing and substantial meals that could be made using potatoes - a staple food that was plentiful and affordable. The menu included dishes such as Shepherd's Pie, Potato Pancakes, and Potato Dumplings, among others. The campaign was a resounding success, with households across Britain embracing the challenge to create delicious, nourishing meals using simple, everyday ingredients. The Ministry of Food's recipes and ideas became a source of comfort and inspiration for families during the war years, and the spirit of resourcefulness and ingenuity in the kitchen lives on to this day.
MADE IN AUSTRALIA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
