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Advert for the Ministry of Food 1944
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Advert for the Ministry of Food 1944
Eggs are plentiful. Thanks to dried eggs, you can have at least three nourishing egg dishes every weeks. Small children can havemore, for holders of green ration books get a double ration - two packets of dried eggs each month. Remember, dried eggs are easy to get, easy to cook and easy on the purse as well. Date: 1944
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Media ID 14126794
© Illustrated London News Ltd/Mary Evans
1944 Campaign Cooking Difficulties Dried Effort Eggs Encourage Encouragement Household Householders Minister Ministry Munition Overcome Ration Rationing Rations
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EDITORS COMMENTS
1. Title: "Nourishing the Nation: A 1940s Ministry of Food Advertisement Promoting the Use of Dried Eggs Amidst Rationing" During the tumultuous 1940s, as Britain braced itself for the challenges of the Second World War, the Ministry of Food played a crucial role in ensuring the nation's sustenance. This evocative advertisement from 1944, featuring an image of a plentiful basket of eggs, served as a testament to the government's efforts to maintain a steady food supply amidst the scarcities brought about by the war. The text reads, "Eggs are plentiful. Thanks to dried eggs, you can have at least three nourishing egg dishes every week." In a time when fresh eggs were often in short supply due to the demands of the war effort, particularly in the munitions industry, this advertisement offered a solution for households to overcome the difficulties. Small children, holding green ration books, were even encouraged to enjoy more than their fair share, as "holders of green ration books get a double ration - two packets of dried eggs each month." The ease of acquiring, cooking, and affordability of dried eggs made them an essential addition to the British household during the war years. This advertisement, a powerful reminder of the wartime spirit and the government's commitment to encouraging and supporting households on the home front, offers a glimpse into the unique challenges and resourcefulness of the 1940s.
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