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Advertisement for Mitchells & Butlers Export Beer
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Advertisement for Mitchells & Butlers Export Beer
Advertisement for Mitchells & Butlers Export Beer, designed specially for the theatre trade.
1954
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Media ID 14372414
© Mary Evans Picture Library
1954 Alcohol Beer Birmingham Brewery Butler Butlers Cape Change Export Flat Lettering Mitchell Mitchells Pint
EDITORS COMMENTS
1. Title: "A Toast to Theatrical Tradition: Mitchells & Butlers Export Beer Advertisement, 1954" 2. In the vibrant hues of the 1950s, this advertisement for Mitchells & Butlers Export Beer, designed specifically for the theatre trade, radiates an inviting and nostalgic charm. The bold, red text and lettering stand out against the backdrop of a serene, black background, creating a striking contrast that demands attention. 3. The advertisement features the iconic Mitchells & Butlers logo, proudly displaying the names of the esteemed Birmingham-based brewery and its founder, Mitchell and Butler. The tagline, "Export Beer," signifies the international reach and acclaim of this fine brew. 4. The image of a pint of beer, with its frothy head and golden amber color, is nestled between the scenery of a changeable flat and a stage scene. This juxtaposition highlights the seamless integration of Mitchells & Butlers Export Beer into the theatrical world, making it an essential component of both backstage preparations and on-stage performances. 5. The advertisement's design evokes a sense of tradition and continuity, with the use of classic, elegant typography and the inclusion of a theatrical setting. This advertisement not only showcases the high-quality beer but also pays homage to the rich history and culture of the theatre trade. 6. With its bold, eye-catching design and evocative imagery, this Mitchells & Butlers Export Beer advertisement from 1954 serves as a testament to the enduring connection between beer and the world of theatre. Whether it was used to quench the thirst of theatre-goers or to provide a refreshing break for the cast and crew, this beer was an integral part of the theatrical experience during the 1950s.
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