Advert for Peter Robinsons practical garment

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Advert for Peter Robinsons practical garment

The land for the Land. Ideal skirt for gardening, agricultural and general country wear, made in Khaki water proofed dungarine fitted with huge pockets.
1916

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14167411

© Illustrated London News Ltd/Mary Evans

Garment Garments Jobs Khaki Outfit Outfits Peter Pockets Practical Robinson Role Roles Skirt Wear

EDITORS COMMENTS
Step into the past with this advertisement for Peter Robinson's Practical Garment, an essential addition to any woman's wardrobe during the early 20th century. The land was a woman's domain, whether she was tending to her garden, working on the farm, or contributing to the war effort during World War I. This advertisement, published in 1916 by Illustrated London News Ltd, showcases the ideal skirt for such roles. Made of Khaki water-proofed dungarees, this skirt was not only fashionable but functional. The large pockets were perfect for carrying tools, seeds, or other essentials, making it an indispensable part of a woman's working outfit. The image features a young woman, dressed in the practical skirt, standing confidently amidst a beautiful garden. Her expression radiates determination and pride, reflecting the important role women played in both rural and urban settings. The advertisement's tagline, "The Land for the Land," emphasizes the connection between the woman and the land, highlighting the importance of practical clothing in enabling her to carry out her daily tasks with ease and efficiency. This advertisement is a testament to the resilience and adaptability of women during a time of great change. As the world was engulfed in the turmoil of the First World War, women took on new roles and responsibilities, proving that they were more than capable of handling the demands of the land and the challenges of the time. This practical skirt, with its large pockets and Khaki water-proofed material, was a small yet significant part of their arsenal, enabling them to face the day with confidence and grace.

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