Advert for Treasure cot: Maternity wear 1930

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Advert for Treasure cot: Maternity wear 1930

Maternity frocks. The new treasure maternity frocks for spring wear are in the smartest designs following the latest keynote of fashion. Each model is cut on slender lines and is fitted with a simple adjustment which the wearer can expand in a moment as required. Smart maternity frock in good quality wool crepe-de-chine with vest and small jabot of contrasting shade of georgette. Date: 1930

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Media ID 14123817

© Illustrated London News Ltd/Mary Evans

Adjustment Essentials Frock Frocks Items Maternity Outfits Treasure Wear Expand

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EDITORS COMMENTS
1. Title: "A Timeless Essence of Fashion: 1930s Maternity Wear - The Treasure Cot Advert" 2.. Step back in time to the Roaring Twenties and welcome the 1930s with these stunning maternity frocks from the Treasure Cot catalogue. This advertisement showcases the latest maternity wear trends for spring, featuring designs that are both fashionable and functional. Each frock is cut on slender lines, creating an elegant and flattering silhouette, while the simple adjustment feature allows the wearer to expand the dress as her body changes. 3. Discover the Charm of the 30s: This advertisement transports us to a bygone era, where maternity fashion was a blend of style and practicality. The smart maternity frock in the image is made of good quality wool crepe-de-chine, a popular fabric choice during the 1930s. The dress is further enhanced with a vest and a small jabot of contrasting georgette, adding a touch of sophistication and elegance. 4. Adjusting to the Changes: The adjustment feature in these maternity frocks was a revolutionary innovation for the time, allowing women to maintain their fashion sense even as their bodies changed during pregnancy. This practical design ensured that women could continue to wear stylish and comfortable clothing, making their pregnancy journey more enjoyable and confident. 5. A Glimpse into the Past: This advertisement is a testament to the rich history of maternity wear and the evolution of fashion through the decades. It highlights the importance of embracing change and adapting to the needs of women during pregnancy, while maintaining a sense of style and elegance. The Treasure Cot catalogue continues to be an essential source of inspiration for modern maternity wear designers, showcasing the timeless beauty and sophistication of 1930s maternity fashion.

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