Home > Popular Themes > Adverts
Advert for Viyella dress by Digby Morton, 1941
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Viyella dress by Digby Morton, 1941
Advertisement for Viyella frocks designed by Digby Morton during the Second World War. The advert urges women to find time to be gay and that Viyella wears tirelessly and washes like a kittens ear.
1941
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14246662
© Mary Evans Picture Library
1941 Advertisements Adverts Bright Check Checked Digby Dresses Fabric Frock Frocks Haired Headscarf Jolly Modelling Morton Plaid Redhead Stylish Textiles Viyella
EDITORS COMMENTS
Amidst the turbulent backdrop of the Second World War, a splash of brightness and joy emerges in this 1941 advertisement for Viyella frocks designed by Digby Morton. The ad urges women to find time to be "gay" amidst the challenges of wartime, encouraging them to don these stylish and cheerful dresses. The model, with her red hair cascading down her shoulders, exudes a sense of playfulness and charm as she poses confidently in a Viyella check dress. The plaid pattern, reminiscent of a kitten's ear, adds to the jolly and bright atmosphere of the advertisement. Viyella, a British fabric and textile company, was renowned for producing high-quality, durable textiles. The advertisement boasts that Viyella wears tirelessly and washes like a kitten's ear, making it an ideal choice for women during a time when resources were scarce and practicality was key. The Viyella frocks, with their classic 1940s style, offer a glimmer of hope and happiness during the trying times of the war. The headscarf adorned with a floral pattern adds a feminine touch to the ensemble, completing the look and adding to the overall charm of the advertisement. This advertisement is a testament to the power of fashion to uplift and inspire, even in the most challenging of times. The Viyella frocks designed by Digby Morton serve as a reminder that even in the midst of adversity, there is always room for a little joy and brightness in our lives.
MADE IN AUSTRALIA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
