Advertisement, Welgar Shredded Wheat
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Advertisement, Welgar Shredded Wheat
Advertisement, Welgar Shredded Wheat - Welgar Works Wonders.
1950
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14264081
© Mary Evans Picture Library
1950 Bowl Breakfast Cereal Cereals Fruits Ninepence Price Shredded Wheat Wonders
EDITORS COMMENTS
Welgar Shredded Wheat: A Delightful Discovery for Your Breakfast Table (Advertisement, Welgar Shredded Wheat - Welgar Works Wonders. 1950) Step back in time to the 1950s and discover the charm of this vintage advertisement for Welgar Shredded Wheat. This image, featuring a bountiful fruit basket and a steaming bowl of Shredded Wheat, invites us to imagine the delightful start to the day that awaits. The advertisement, titled "Welgar Works Wonders," showcases the affordability of this popular breakfast cereal with the tagline "9d a box." Equivalent to ninepence or approximately 4.5p in today's currency, this price point made Welgar Shredded Wheat an attractive choice for families during the post-war era. The image of the fruit basket, brimming with fresh, ripe fruits, adds to the allure of the advertisement. The promise of a nutritious and delicious breakfast, complete with the natural sweetness of fruits, would have appealed to health-conscious consumers in the 1950s. The Welgar mascot, with his cheerful smile and welcoming demeanor, personifies the brand's commitment to providing a wholesome and satisfying breakfast option. The tagline "Welgar Works Wonders" emphasizes the transformative power of this simple yet effective cereal, promising to make every day a wonderful start. This advertisement is a testament to the enduring appeal of vintage advertising and the nostalgia it evokes. It transports us back to a simpler time, reminding us of the joy and excitement that comes with discovering a new favorite food or brand.
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