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Advert for Wills Gold Flake cigarettes
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Advert for Wills Gold Flake cigarettes
Wills Gold Flake cigarette advert. " Cool and Fresh" Date: 1930
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Media ID 7216963
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Cigarette Cigarettes Cool Flake Fresh Ski Ing
EDITORS COMMENTS
1. Title: "Cool and Fresh: A Refreshing Smoke Amidst Winter's Chill - Wills Gold Flake Cigarettes, 1930" 2. Description: This advertisement for Wills Gold Flake cigarettes, dated 1930, showcases a stylish woman taking a leisurely break during a winter skiing excursion. The image, filled with the crisp, invigorating atmosphere of the winter season, highlights the brand's promise of a "cool and fresh" smoking experience. 3. The woman, dressed in fashionable attire, is seen seated on a wooden bench, her ski poles resting beside her. With a cigarette held delicately between her fingers, she takes a deep, satisfying puff, her breath forming a small cloud in the crisp winter air. The snow-capped mountains and pristine ski trail in the background add to the serene and picturesque scene. 4. The advertisement's design is simple yet effective, with the Wills Gold Flake logo prominently displayed at the bottom left corner. The use of bold, contrasting colors and clean lines effectively draws the viewer's attention to the key message: "Wills Gold Flake Cigarettes - Cool and Fresh." 5. The 1930s were an era of glamour and sophistication, and this advertisement perfectly encapsulates the spirit of the times. The image of a woman enjoying a cigarette amidst the winter wonderland not only appealed to the growing number of women smokers but also reinforced the notion that smoking was a chic and modern pastime. 6. Overall, this advertisement is a testament to the power of visual storytelling in marketing, as it effectively conveys the brand's message of a cool and refreshing smoking experience while also evoking the allure of winter sports and the elegance of the 1930s.
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