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Barkers Womens trench coat, WW1 advertisement
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Barkers Womens trench coat, WW1 advertisement
Advertisement for the Womens Service Section of Barkers Department Store on Kensington High Street, set up to provide nurses and war workers generally with every detail of their uniform or equipment including this reliable trench coat made of best quality proofed cotton, lined with heavyweight blanket serge, a life saver in bad weather. Date: 1917
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Media ID 14146672
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Barkers Coats Department Employment Jobs Practical Role Section Store Trench Warm Worker
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EDITORS COMMENTS
This evocative photograph from 1917 showcases a Barkers Women's trench coat, an essential item for nurses and war workers during the First World War. The image is part of an advertisement for the Women's Service Section of Barkers Department Store, located on Kensington High Street in London. Established to provide these dedicated women with every detail of their uniform or equipment, the store offered a reliable trench coat made of best quality proofed cotton, ensuring durability and protection against the elements. The coat was lined with heavyweight blanket serge, providing additional warmth and insulation, making it a true lifesaver in harsh weather conditions. The First World War brought about new roles and responsibilities for women, who stepped up to the challenge in various ways, including nursing and war work. The practical yet fashionable trench coats became an essential part of their wardrobe, allowing them to carry out their jobs effectively while staying warm and dry. This advertisement serves as a testament to the significant impact of Barkers Department Store during this historical period. By offering high-quality uniforms and equipment, the store played a crucial role in supporting the women who contributed to the war effort in numerous ways. The image captures the spirit of resilience, determination, and adaptability that defined the women of the First World War, making it a valuable historical artifact.
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