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British Empire Exhibition - St Ivel Cheese - Milkmaid
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British Empire Exhibition - St Ivel Cheese - Milkmaid
A trade card (featuring a pretty young milkmaid) from the St. Ivel Cheese Company stand at the British Empire Exhibition, held at Wembley in 1924. Date: 1924
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Media ID 11553144
© Mary Evans / Grenville Collins Postcard Collection
Bonnet Brand Bringing Buckets Carries Cheese Countries Cows Diary Milk Milkmaid Pride Products Wembley Yolk 1924
EDITORS COMMENTS
This trade card showcases a young and pretty milkmaid, proudly representing the St. Ivel Cheese Company at the British Empire Exhibition held in Wembley in 1924. Dressed in traditional country attire, complete with a white blouse, blue apron, and a flowered bonnet, she gracefully carries two large milk buckets on her back, symbolizing the abundant milk production from the countryside. The milkmaid's gentle expression and the idyllic setting of the field with cows in the background evoke a sense of tranquility and the simple pleasures of rural life. The British Empire Exhibition was a grand event that brought together countries from across the empire to showcase their products and culture. The St. Ivel Cheese Company, a prominent dairy brand in England, took advantage of this opportunity to promote their high-quality cheese and dairy products. The image of the milkmaid on this trade card was likely meant to evoke a sense of trust and reliability, as well as a connection to the rural roots of the company's products. This historical photograph offers a glimpse into the past, transporting us back to a time when milk was still delivered to homes in glass bottles by milkmen and milkmaids, and when the British Empire was at the height of its power and influence. The image of the milkmaid, with her cheerful demeanor and the promise of fresh, delicious dairy products, continues to resonate with us today, reminding us of the rich history and traditions of the English countryside.
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