Home > Popular Themes > Adverts
British School of Motoring Advertisement, WW1
Wall Art and Photo Gifts from Mary Evans Picture Library
British School of Motoring Advertisement, WW1
An advertisement for the British School of Motoring (BSM) from 1916, specifically aimed at ladies which encourages women to learn to drive because, it is a healthy, enjoyable, and if desired, highly remunerative outdoor occupation in which they can help their country which is in great need of women drivers owing to the scarcity of men. Date: 1916
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14141388
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Drive Drivers Driving Learn Learner Learning Occupation Schools
EDITORS COMMENTS
In the midst of the tumultuous events of World War I, the British School of Motoring (BSM) extended a unique invitation to ladies, encouraging them to embrace the art of motoring through an engaging advertisement from 1916. Amidst the chaos and scarcity of men, women were urged to learn to drive as a healthy, enjoyable, and highly remunerative outdoor occupation. The advertisement, aimed specifically at ladies, depicted an image of a confident woman at the wheel of a car, her face radiating a sense of freedom and determination. The text of the advertisement read, "Ladies! Have you ever thought of learning to drive? It is an occupation that is not only healthy and enjoyable, but also one in which you can help your country in these trying times. With the scarcity of men, the demand for women drivers has never been greater. The British School of Motoring is here to help you make a difference. Our expert instructors will guide you every step of the way, ensuring that you become a competent and confident driver. Learning to drive was not just a means of contributing to the war effort, but also a way for women to experience a newfound sense of independence and adventure. The BSM's advertisement captured the spirit of the times, urging women to step out of their comfort zones and embrace the opportunities that lay before them. With the promise of a rewarding career and the thrill of the open road, it was an invitation that many women could not resist. As the world watched the events of World War I unfold, the British School of Motoring's advertisement served as a reminder that even in the darkest of times, there were opportunities for personal growth and contribution. The image of a woman at the wheel of a car, her eyes focused on the road ahead, symbolized the determination and resilience of the women who answered the call to learn to drive and make a difference.
MADE IN AUSTRALIA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
FREE COLORIZATION SERVICE
You can choose advanced AI Colorization for this picture at no extra charge!
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
