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Celanese utility slip, 1943 - WWII fashion
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Celanese utility slip, 1943 - WWII fashion
Advertisement for Utility lingerie made from Celanese, 1943. Date: 1943
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Media ID 14242444
© Illustrated London News Ltd/Mary Evans
1943 Advertisements Adverts Artificial Celanese Coupons Economical Lingerie Manmade Material Petticoat Rationing Slip Slips Textiles Underwear Utility
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This photograph showcases a 1943 utility slip made from Celanese, a man-made textile, during World War II. The image is a testament to the ingenuity and resourcefulness of women during the war years when rationing and fabric shortages were a reality. With the scarcity of natural fibers, the production and use of synthetic materials like Celanese became essential. The utility slip, a practical yet feminine undergarment, was a staple in every woman's wardrobe during this period. The slip, featuring a petticoat, is adorned with delicate lace trim and a pretty bow at the back, adding a touch of elegance to an otherwise mundane piece of clothing. The slip's design is a perfect example of how women managed to maintain their femininity and style despite the economic hardships brought about by the war. The use of Celanese, an artificial material, was a smart choice due to its durability and availability. Women could save their precious fabric coupons for more important clothing items, making the utility slip an economical and practical choice. The advertisement for this Celanese utility slip, with its enticing tagline, encouraged women to "be pretty in rationing" and embrace the new normal of wartime fashion. This photograph offers a glimpse into the history of wartime fashion and the innovative ways women adapted to the challenges of the era. The utility slip, made from Celanese, represents a symbol of resilience, resourcefulness, and the enduring spirit of women during World War II.
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