Comic - Advertising Postcard, Port Sunlight, Cheshire

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Comic - Advertising Postcard, Port Sunlight, Cheshire

Comic/Advertising Postcard, Port Sunlight, Bebington, near Birkenhead, Cheshire, England. G. Gill - Monkey Brand Soap Date: 1909

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14194629

© The Wentworth Collection / Mary Evans Picture Library

Bebington Birkenhead Brand Cheshire Gill Monkey Soap Sunlight

EDITORS COMMENTS
1. Title: "Monkey Business in Port Sunlight: A Humorous Turn of the Century Advertising Postcard from Cheshire, England" This postcard, hailing from the early 20th century, showcases a comical scene set in the picturesque village of Port Sunlight, located in Bebington near Birkenhead, Cheshire, England. The image, produced by G. Gill, is a delightful example of the advertising postcards popular during this era. The central focus of the postcard is a mischievous monkey, perched atop a barrel, playfully peeling off a label from a bar of Monkey Brand Soap. The monkey's antics are accompanied by the tagline, "Monkey Brand Soap, the only soap that will make your skin feel as soft as a monkey's." This clever marketing strategy, employing the use of humor and anthropomorphism, was a common tactic during this time to effectively promote consumer products. The backdrop of the postcard is the idyllic Port Sunlight village, with its well-manicured gardens, quaint houses, and serene lake, providing a striking contrast to the lively monkey scene. The village, founded by William Hesketh Lever in 1888, was designed to provide a healthy and attractive living environment for his workers, and the postcard serves as a testament to the village's beauty and charm. The postcard, dated 1909, offers a fascinating glimpse into the past, showcasing both the advertising techniques of the time and the historical context of Port Sunlight. This intriguing piece of history is a must-have for collectors of vintage postcards, advertising memorabilia, and those with an interest in the social and commercial history of England.

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