Craven A - they do not affect my throat

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Craven A - they do not affect my throat

Advert for Craven A cigarettes, 1930s woman smoking.
1934

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Media ID 7226265

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10537155

Cigarette Cigarettes Craven Tobacco

EDITORS COMMENTS
In this image from the 1930s, a stylish and elegant woman confidently puffs on a Craven A cigarette, her expression radiant with contentment. The soft focus of the photograph accentuates her delicate features, while the delicate smoke curls gently around her face, creating an alluring halo. The caption below the image reads, "Craven A - They Do Not Affect My Throat." At first glance, this advertisement may seem like a typical promotion for a tobacco product from the era. However, upon closer examination, it reveals a subtle yet significant shift in the way cigarettes were marketed to women during the 1930s. As more and more women began to take up smoking, tobacco companies sought to reassure them that their products were not only fashionable but also gentle on their health. Craven A, a popular brand of cigarettes at the time, capitalized on this trend by emphasizing the supposed throat-soothing qualities of their product. The image of the woman smoking with ease and grace, coupled with the caption, was meant to convey the idea that Craven A cigarettes were a sophisticated and health-conscious choice for women. Despite the reassurances of the advertisement, it is now known that smoking, especially regularly and in large quantities, can have serious health consequences. This image serves as a fascinating snapshot of a bygone era, when smoking was still widely perceived as a glamorous and socially acceptable pastime. It also highlights the complex relationship between advertising, consumer culture, and our perceptions of health and wellbeing.

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