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Dunhills for chauffeur uniforms advertisement, 1924
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Dunhills for chauffeur uniforms advertisement, 1924
Is your chauffeur smartly clothed? If your chauffeur is to do credit to you, and to your car, he must be smartly and correctly clothed. Advertisement for Dunhills Limited of Conduit Street. Date: 1924
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Media ID 14307321
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Chauffeur Chauffeurs Dunhill Jobs Livery Outfit Smart Uniforms 1924
EDITORS COMMENTS
Step into the Roaring Twenties with this elegant advertisement for Dunhills Limited, showcasing their impeccable chauffeur uniforms from 1924. The image exudes an air of sophistication and class, as the well-groomed chauffeur stands proudly next to a sleek automobile. The caption reads, "Is your chauffeur smartly clothed? If your chauffeur is to do credit to you, and to your car, he must be smartly and correctly clothed." Dunhills Limited, a renowned name in fashion and lifestyle, understood the importance of presentation, especially for those in public-facing roles. The chauffeur, as the face of your esteemed household or business, needed to make a lasting impression. A well-dressed chauffeur not only reflected well on the car's owner but also added an element of luxury and exclusivity. The uniform, expertly tailored by Dunhills, boasts a crisp, pressed shirt, a dark blazer with brass buttons, a smart cap, and high-gloss leather shoes. The livery, complete with the Dunhills logo, adds a touch of professionalism and brand recognition. The uniform was designed to not only look great but also be practical for the demanding job of driving. This advertisement is a snapshot of a bygone era, a time when the presentation of one's staff was as important as the car they drove. Dunhills Limited, with their commitment to quality and style, ensured that their chauffeur uniforms were the epitome of elegance and sophistication, making them the go-to choice for discerning clients. The historical significance of this advertisement lies in its representation of the changing social dynamics and the evolving role of the chauffeur in society. It serves as a reminder of a time when presentation and appearance were paramount, and the importance of dressing for the job at hand.
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