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Fortnum & Masons advertisement, WW1
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Fortnum & Masons advertisement, WW1
Advertisement for quintessential British department store, Fortnum & Mason and its service for sending boxes of food to the front during the First World War. The July box contained such delicacies as Royans a la Bordelaise, Camp Pie, Potted Turkey & Tongue, Apricots in Syrup and Gooseberry Pudding. The advert states that thousands had already been sent to officers and men of the British forces and prices were given for sending the box to France and to the Mediterranean. Date: 1917
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Media ID 14141754
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Boxes Department Fortnum Gift Gifts Luxuries Mason Parcel Parcels Store Stores Fortnums
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EDITORS COMMENTS
A Blissful Taste of Home: Fortnum & Mason's WW1 Food Parcels for the British Forces This evocative advertisement from 1917 showcases Fortnum & Mason's commendable efforts to bring a touch of home to the brave British soldiers fighting on the frontlines during World War I. The renowned department store, synonymous with luxury and fine foods, proudly announced its service for sending 'Parcels of Luxuries' to officers and men in France and the Mediterranean. The July box, depicted in the advertisement, was filled with a selection of delectable delicacies that would have brought a welcome respite from the harsh realities of war. Among the items listed were Royans a la Bordelaise, Camp Pie, Potted Turkey & Tongue, Apricots in Syrup, and Gooseberry Pudding. These gourmet treats would have been a reminder of the comforts and indulgences of civilian life. The advertisement boasts that thousands of these parcels had already been sent to the troops, demonstrating the store's commitment to supporting the war effort and providing a morale boost for the soldiers. Prices for sending the July box to France and the Mediterranean were also provided, allowing families and friends to easily arrange for their loved ones to receive a taste of home. As the world marked the centenary of the First World War, this advertisement serves as a poignant reminder of the sacrifices made by the soldiers and the efforts of companies like Fortnum & Mason to bring a little joy to their daily lives. The image of the beautifully presented food parcels, with their elegant Fortnum & Mason labels, stands as a testament to the enduring spirit of generosity and compassion during times of hardship.
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