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Frank Pick, 1940
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Frank Pick, 1940
Frank Pick, wartime Director-General of the Ministry of Information, formerly vice-chairman of London Transport.
1940
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Media ID 14405532
© Illustrated London News Ltd/Mary Evans
Chairman Director Effort Frank Information Minister Ministry Morale Pick Propaganda Sep16 Vice Director General
EDITORS COMMENTS
In this evocative black-and-white photograph, Frank Pick, the wartime Director-General of the Ministry of Information, stands resolutely against the backdrop of the Home Front during World War II. Formerly the vice-chairman of London Transport, Pick transitioned into his new role as a key figure in Britain's propaganda effort to boost morale and maintain unity amidst the challenges of the 2nd World War. The image, captured in 1940, shows Pick in a serious yet determined demeanor, dressed in a suit and tie, with a stern expression on his face. His posture and gaze convey a sense of purpose and dedication to the war effort. The setting, with its dimly lit room and plain background, emphasizes the gravity of the situation and the importance of Pick's role in shaping the nation's response to the crisis. As the head of the Ministry of Information, Pick oversaw the production and dissemination of news, films, and other media to the British public. He understood the power of communication in maintaining morale and shaping public opinion during times of conflict. With London Transport's extensive network and expertise in public information campaigns, Pick was uniquely positioned to leverage these resources to support the war effort. The photograph captures a pivotal moment in Pick's career and in the history of Britain during World War II. It serves as a reminder of the critical role that effective communication and leadership played in maintaining the nation's resolve during a time of great adversity. This photograph, originally published by the Illustrated London News Ltd and now available through Mary Evans Prints Online, offers a glimpse into the past and sheds light on the remarkable contributions of Frank Pick during the 2nd World War.
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