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French Riviera advertisement 1931
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French Riviera advertisement 1931
Advertisement advising smart travellers to Follow the Crowd, Follow the Sun! and travel down to the French Riviera where the delights of Nice and Juan Les Pins kept society amused during the winter months during the inter-war years. Date: 1931
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Media ID 7260357
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1931 Advertisements Adverts Juan Nice Pins Riviera Smart Travelling Deco
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Follow the Crowd, Follow the Sun!
EDITORS COMMENTS
- An Invitation to the French Riviera in 1931 Step into the golden age of travel and glamour with this evocative advertisement from 1931, inviting smart and sophisticated travellers to follow the crowd and bask in the sun-soaked delights of the French Riviera. The vibrant image, reminiscent of the Art Deco style that dominated the 1930s, showcases the stunning beauty of the French coastline, with its crystal-clear waters, golden sand beaches, and picturesque towns of Nice and Juan Les Pins. During the inter-war years, the French Riviera became a popular destination for high society, offering a much-needed escape from the gloom of everyday life. This advertisement, with its enticing promise of sunshine and amusement, would have captured the imagination of those seeking a luxurious and indulgent holiday. The text encourages travellers to "leave the fog and rain behind" and join the throngs of society who have already discovered the joys of the French Riviera. The image of a stylish couple, dressed in the height of fashion, gazing out to sea, adds to the allure of this exotic and glamorous destination. The French Riviera, with its elegant hotels, world-class restaurants, and lively social scene, offered a refined and sophisticated holiday experience. This advertisement, with its evocative imagery and enticing invitation, serves as a tantalising glimpse into the world of luxury travel in the 1930s. Join the smart set and follow the crowd to the French Riviera - where the sun always shines and the delights are endless.
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