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Gamages Xmas bazaar advertisement, WW1
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Gamages Xmas bazaar advertisement, WW1
An advertisement for the famous Gamages store on Holborn, London, promoting their annual Christmas bazaar. Typically for the period, the war dominates the themes of toys on offer including a Jack Tar British sailor and French Poilu, a build-your-own floating dreadnought and a harmless archery set. Date: 1917
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Media ID 14146016
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Bazaar Childhood Department Dreadnought Gamages Jack Poilu Sailor Store Themed Toys
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EDITORS COMMENTS
Step right up and experience the magic of the holiday season at Gamages Christmas Bazaar, London's most beloved annual event, as depicted in this advertisement from 1917. Amidst the backdrop of the First World War, the spirit of Christmas shines brightly, with an array of toys and novelties designed to bring joy to children despite the trying times. At the heart of this advertisement, we find two iconic figures of the war: the Jack Tar British sailor and the French Poilu soldier. Dressed in their distinctive uniforms, these toys serve as a poignant reminder of the ongoing conflict that dominated the era. Yet, they also symbolize the unity and camaraderie between Allied forces. Additionally, the advertisement showcases a build-your-own floating dreadnought, an intricate and impressive toy that would have captured the imagination of children. The harmless archery set, with its bright colors and playful design, offers a more lighthearted contrast to the military themes. As we gaze upon this advertisement, we are transported back in time to a moment when the magic of Christmas transcended the challenges of war. The Gamages Christmas Bazaar provided a much-needed escape for families, offering a glimpse of joy and wonder amidst the hardships of the era. This advertisement stands as a testament to the enduring power of the holiday season to bring people together and create cherished memories.
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