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Gibbs Happy Families - packaging back

Gibbs Happy Families - packaging back


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Gibbs Happy Families - packaging back

Gibbs Happy Families - packaging back.
20th century

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14339252

© Mary Evans Picture Library

Families Gibbs Instructions Packaging Promotional Rules Toothpaste Verso Games


EDITORS COMMENTS
1. Title: "Gibbs Happy Families - A 20th Century Toothpaste Promotion: A Peek into the Reverse Side of the Iconic Game Box" 2.. Step back in time to the mid-20th century and explore an intriguing artifact from the world of advertising: the reverse side of a Gibbs Happy Families toothpaste game box. This image, courtesy of Mary Evans Picture Library from Mary Evans Prints Online, showcases a vibrant and colorful design that once graced the packaging of this popular promotional item. 3. Description: The Gibbs Happy Families game, a spin-off of the classic card game, was distributed as a promotional giveaway by the Gibbs toothpaste company during the mid-1900s. This photograph captures the backside of the game box, revealing a delightful array of illustrations and text that would have once enticed consumers to collect and play the game. 4. Details: The reverse side of the box is adorned with a cheerful yellow background, punctuated by blue, red, and white borders. The central image features a collage of various game cards, each depicting a happy family scene. The families, dressed in fashionable attire, engage in various leisure activities, such as fishing, picnicking, and playing musical instruments. 5. Text: Surrounding the collage are the game rules and instructions, written in clear and concise language. The text encourages players to "Match the Happy Families," and explains the objective of the game: "Each player takes a card from the pack, and the first to form a set of four cards, all showing the same family, wins the game." 6. Conclusion: This photograph offers a fascinating glimpse into the past, showcasing the creative ways in which companies like Gibbs employed advertising strategies to engage consumers and promote their products. The Gibbs Happy Families game box back is a testament to the power of visual storytelling and the enduring appeal of family-oriented promotions.

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