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La-rola cream advertisement, WW1
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La-rola cream advertisement, WW1
Advertisement for La-role scented toilet milk, easily absorbed into the skin, very economcal and ideal for use by nurses or munition workers, particularly for hands worn by war work. Date: 1918
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Media ID 14145416
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Appearance Cosmetics Cream Hands Nurse Nurses Nursing Products Skin Skincare Toiletries Moisturiser
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EDITORS COMMENTS
Amidst the chaos and hardships of the First World War, the simple act of maintaining personal hygiene and taking care of one's appearance held great significance. In this poignant advertisement from 1918, we see a nurse tenderly applying La-rola scented toilet milk to her hands. The caption assures us that this economical and easily absorbed cream is "ideal for use by nurses or munition workers," recognizing the unique demands of their war-time duties on their hands. The image of the nurse, with her uniform and cap, serves as a powerful reminder of the countless women who served on the frontlines during WWI, often in roles that were both physically and emotionally taxing. The use of the word "scented" suggests an element of comfort and luxury in an otherwise harsh environment. La-rola toilet milk was marketed as a skincare essential, promising to moisturize and protect the skin. Its affordability made it an accessible choice for women working long hours in challenging conditions. The advertisement, with its gentle tone and focus on the needs of women in war work, reflects the evolving role of beauty and self-care products during this period of history. As we gaze at this poignant image, we are reminded of the resilience and determination of the women who served during WWI, and the small comforts that helped them endure the hardships of their daily lives.
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