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Label design, Leader Sunkist Lemons
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Label design, Leader Sunkist Lemons
Label design, Leader Sunkist Lemons.
early 20th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14399946
© Mary Evans Picture Library
Corona Crate Jameson Label Labels Lemon Lemons Packaging Riverside Sunkist
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This early 20th century photograph showcases an exquisite Label Design for Leader Sunkist Lemons, a brand that once graced the crates of fresh, juicy citrus fruits shipped from California to various parts of the United States. The label design, a visual delight, features a bold, blue background adorned with a yellow, stylized lemon and the iconic Leader Sunkist logo, a galloping horse's head. The horse, a symbol of strength and reliability, was a common motif in the advertising of the era, representing the transportation of goods from the farm to the consumer. The Leader Sunkist Lemons label design also includes the tagline "Sun-Ripe Fruit Grown in California," emphasizing the sunny origin of the fruit and its freshness. The design is simple yet effective, evoking a sense of trust and quality. The label's clean lines and vibrant colors make it a standout among other fruit crate labels of the time. This photograph offers a glimpse into the rich history of American packaging design and the marketing of agricultural products. The Leader Sunkist Lemons label design, with its striking visuals and concise messaging, effectively communicated the brand's promise of sun-kissed, delicious lemons to consumers across the country. This image is a testament to the power of design in creating a strong brand identity and connecting consumers to the products they love.
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