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Lilywhites Advertisement, 1940
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Lilywhites Advertisement, 1940
Lilywhites of Piccadilly Circus, London, advertise their womens service uniforms.
1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14405564
© Illustrated London News Ltd/Mary Evans
Circus Fany Piccadilly Sep16 Uniforms Waaf Wrns Picadilly
EDITORS COMMENTS
This evocative photograph, taken in 1940, showcases an advertisement for Lilywhites of Piccadilly Circus, London, promoting their range of women's service uniforms. Amidst the backdrop of World War II, with the global conflict raging on, the image underscores the crucial role women played in supporting the war effort. The advertisement features an array of uniforms for various women's services, including the Women's Royal Naval Service (WRNS), Women's Auxiliary Territorial Service (WATS), Women's Auxiliary Air Force (WAAF), First Aid Nursing Yeomanry (FANY), and Women's Volunteer Service (WVS), as well as the Mobile Training Teams (MTC). Each uniform is meticulously displayed, showcasing the attention to detail and quality that Lilywhites was known for. The advertisement's placement in Piccadilly Circus, a bustling and iconic London landmark, highlights the widespread impact of the war on everyday life. Women from all walks of life were called upon to contribute to the war effort, and this advertisement served as a testament to their dedication and commitment. The photograph also provides a glimpse into the fashion trends of the time, with the uniforms reflecting the classic, practical styles that were popular during the war years. The advertisement's simple yet effective design effectively conveys the message that, no matter the uniform or service, every woman played a vital role in the war effort. This photograph is a poignant reminder of the sacrifices and resilience of the women who served during World War II, and the essential role that businesses like Lilywhites played in supporting them.
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