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London Trade Card - Richard Siddall, Chemist
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London Trade Card - Richard Siddall, Chemist
London Trade Card - Richard Siddall, Chemist at the Golden Head in Panton Street near the Haymarket.
18th century
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Media ID 14386551
© Mary Evans Picture Library
Alchemist Alchemy Alligator Asthma Bust Chemist Clock Crocodile Curtain Drug Drugs Elixir Fringe Galen Gout Haymarket Ladder Medicines Mysterious Pharmacist Pharmacy Rheumatism Scientist Tradesman Tradesmen Panton Siddall
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EDITORS COMMENTS
1. Title: "A 18th Century London Trade Card: The Apothecary's Mystical Realm - Richard Siddall, Chemist at the Golden Head in Panton Street near the Haymarket" This exquisite 18th century trade card showcases the enigmatic world of Richard Siddall, a renowned chemist and proprietor of the esteemed Golden Head pharmacy, located in the heart of London's Panton Street, near the Haymarket. The card, adorned with intricate ornamentation, invites us into the realm of alchemy and the magical world of medicinal remedies. The card's central image features a bust of the ancient Greek philosopher and physician, Galen, symbolizing the rich history and scientific foundation of the apothecary's art. Surrounding Galen is a vibrant array of symbols and motifs, including alligators and crocodiles, which were believed to possess healing properties in alchemical and herbal lore. A ladder, perhaps a nod to the traditional apothecary's practice of reaching high shelves to retrieve herbs and medicines, ascends towards the heavens. The Golden Head sign, a common emblem for taverns and inns, is here transformed into a symbol of the apothecary's craft. The fire beneath the sign represents the process of distillation, a crucial aspect of alchemical and pharmaceutical practices. The curtain and fringe, often associated with secrecy and the mysterious nature of alchemy, add to the overall enigmatic atmosphere. Richard Siddall's trade card offers a glimpse into the fascinating world of 18th century London apothecaries, where the boundaries between science, art, and magic blurred, and the promise of healing elixirs for ailments such as asthma, gout, and rheumatism captivated the imaginations of the city's inhabitants.
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