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East Africa Transport poster
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East Africa Transport poster
Empire Marketing Board 1927-1933 poster, East African Transport - New Style Date: 1927-1933
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Media ID 7401027
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Adverts Co956 Natives Porter Porters
EDITORS COMMENTS
This East Africa Transport poster, created by the Empire Marketing Board between 1927 and 1933, showcases the modern and efficient transportation industry in the East African region during the 1920s and 1930s. The image portrays a porter, dressed in a traditional loincloth, skillfully balancing a large load on his head as he walks alongside a sleek, red steam train. The train, with its puffs of smoke billowing from the chimney, symbolizes the advanced technology and industrial prowess of the British during this era. The poster's design is a stunning example of Art Deco aesthetics, with bold lines, vibrant colors, and intricate patterns. The use of the native porter, who is depicted with a sense of pride and determination, highlights the integration of local labor and culture into the burgeoning transportation industry. The poster's tagline, "East African Transport - New Style," emphasizes the modernization and progress taking place in the region. The poster is a testament to the British colonial administration's efforts to promote trade and commerce in East Africa during the interwar period. It also serves as a visual representation of the complex interplay between tradition and modernity, labor and technology, and the global and the local during this pivotal time in African history. The poster's enduring appeal lies in its ability to capture the spirit of a transformative era, one that shaped the course of East African history and left an indelible mark on the continent's cultural landscape.
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