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A. T.s officer uniform from Moss Bros 1940
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A. T.s officer uniform from Moss Bros 1940
Advertisement for Moss Bros during the Second World War, a photograph of a woman modelling an officers uniform in barathea or whipcord cloth. Date: 1940
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Media ID 23088390
© Illustrated London News Ltd/Mary Evans
Bros Moss Outfit Practical Regulation Sep19 Services Uniforms Waaf Barathea
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EDITORS COMMENTS
This evocative photograph captures the spirit of determination and patriotism that defined the Second World War era, as a woman proudly models an Officers Uniform from A.T.S. (Auxiliary Territorial Service) in a Moss Bros advertisement from 1940. The uniform, made of either Barathea or Whipcord cloth, was a practical and regulation choice for women serving in the British military during wartime. The A.T.S. was an essential part of the British military effort, with women taking on roles in various support services, including administration, clerical work, and mechanics. The woman in the photograph exudes confidence and poise, her posture straight and her gaze steady. The uniform, with its crisp lines and polished accents, speaks to the discipline and professionalism required of those who served. The Barathea or Whipcord fabric, traditionally used for military uniforms, adds an air of authenticity and seriousness to the image. The advertisement for Moss Bros, a well-known British retailer of men's and women's clothing, underscores the importance of providing suitable uniforms for those in service during the war. The 1940s were a time of great change and sacrifice, and the image of this woman in her A.T.S. uniform serves as a reminder of the vital role women played in supporting the war effort and the importance of providing them with the necessary resources to do so. This photograph, with its historical significance and timeless style, is a testament to the resilience and courage of those who served during the Second World War and the importance of preserving the history of that era.
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