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Advertisement for the Burberry Tielocken trench coat, as endorsed
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Advertisement for the Burberry Tielocken trench coat, as endorsed
Advertisement for the Burberry Tielocken trench coat, as endorsed and worn by Lord Kitchener during visits to the Front. Date: 1916
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This evocative image captures Lord Kitchener, the iconic British military figure and Secretary of State for War, donning the Burberry Tielocken trench coat during his visits to the Western Front in 1916. The Tielocken, a design innovation from Burberry, was a popular choice among military personnel and civilians alike during World War I due to its functionality and durability. Lord Kitchener's endorsement of the Tielocken trench coat added significant credibility to the brand, making it a must-have item for those seeking practical and reliable clothing during wartime. The double-breasted coat, with its distinctive belted waist and adjustable cuffs, was designed to protect against the harsh elements of the battlefield. The Tielocken's timeless design and association with Lord Kitchener's unwavering commitment to the war effort have cemented its place in both military and fashion history. This photograph offers a glimpse into the past, showcasing the enduring appeal of the Burberry Tielocken trench coat and the role it played in shaping the fashion landscape during a pivotal moment in world history. This image, taken during the 1st Great War in the year 1916, is a testament to the versatility and enduring appeal of the Burberry Tielocken trench coat. The British brand's commitment to creating high-quality, functional clothing was evident even in the midst of the chaos and uncertainty of war. The Tielocken's popularity among military personnel and civilians alike is a testament to its design and the trust placed in the Burberry name.
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