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Advert for D. H Evans womens clothes 1917
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Advert for D. H Evans womens clothes 1917
Selection of womens loose fitting fashionable clothing during World War One.
1917
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23043716
© Illustrated London News Ltd/Mary Evans
Coats Dresses Evans Fitting Frock Frocks Jackets Length Loose Selection Skirts Fashionable Skirt
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This photograph, taken by Illustrated London News Ltd in 1917, showcases a selection of fashionable and loose-fitting clothing designed for women during the tumultuous period of World War One. The image transports us back in time to the 1910s, a decade marked by significant social and cultural changes. The women in the advertisement exude a sense of elegance and sophistication, despite the challenging circumstances of the war. They wear a variety of loose-fitting garments that allowed for greater comfort and mobility, a departure from the restrictive corsets and tight-fitting silhouettes of the pre-war era. The first woman on the left wears a full-length, loose-fitting coat with a belted waist and a wide-brimmed hat adorned with a ribbon and flowers. Her outfit is perfect for the unpredictable weather conditions of the time. The woman in the middle dons a stylish frock with a high waist, long sleeves, and a full skirt. The loose-fitting top allows for ease of movement, while the full skirt adds a feminine touch. She completes her look with a simple, yet chic hat. The woman on the right wears a jacket and skirt ensemble. The jacket is loose-fitting with a belted waist and long sleeves, while the skirt is full-length and flows gracefully around her. She accessorizes her outfit with a hat that complements the colors of her jacket. This advertisement is a testament to the resilience and adaptability of women during World War One. Despite the challenges of the time, they continued to prioritize fashion and style, albeit with a practical twist. The loose-fitting clothing in this advertisement allowed women to express their individuality while also providing them with the comfort and functionality they needed to navigate their daily lives during the war.
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