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Advert for Dickins & Jones clothing sale 1917
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Advert for Dickins & Jones clothing sale 1917
Great two week sale on womens outdoor wear.
1917
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23043732
© Illustrated London News Ltd/Mary Evans
Belt Chiffon Coats Dickins Furs Jones Loose Pockets Price Prices Sale Squirrel Suits Taffeta Wear
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Step into the world of Dickins & Jones' extraordinary two-week sale on women's outdoor wear from the summer of 1917. This advertisement, published by Illustrated London News Ltd, invites women to explore a wide range of fashionable and functional clothing designed for the great outdoors. Amidst the backdrop of the First World War, the collection showcases a blend of military-inspired style and feminine elegance. The advertisement features an array of chic outfits, including coats crafted from luxurious squirrel fur and hats adorned with delicate flowers. The loose-fitting suits, with their practical pockets and adjustable belts, reflect the practicality and versatility required for women during this era. Prices for these exquisite pieces are marked down significantly, making this the perfect opportunity for women to update their wardrobes with the latest trends. The advertisement includes a stunning image of a woman wearing a chic taffeta suit, complete with a belted waist and a fashionable hat, exuding confidence and style. The outdoor wear collection also features a selection of lightweight, breathable fabrics such as chiffon, perfect for the summer months. The military-inspired details, like the belts and pockets, add a touch of sophistication and functionality to the outfits. This advertisement is a fascinating glimpse into the fashion trends of 1917, offering a unique insight into the way women's clothing evolved during this period. Whether you're a historian, a fashion enthusiast, or simply someone who appreciates the beauty of vintage advertising, this Dickins & Jones advertisement is a must-see.
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