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Advert, Haywards Military Pickle
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Advert, Haywards Military Pickle
Advert, Haywards Military Pickle, the great digestive.
1937
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23271492
© Mary Evans Picture Library
Beef Chicken Digestive Duck Hayward Haywards Jars Lamb Meat Pickle Pork Relish 1937
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EDITORS COMMENTS
Step back in time to the 1930s with this vintage advertisement featuring Haywards Military Pickle. The image, dated 1937, showcases the iconic pickle jar proudly displayed among various meats, including lamb, pork, duck, chicken, and beef. The caption reads, "For the Great Digestive," emphasizing the pickle's digestive benefits. The military theme is evident in the design, with the pickle jar adorned with a soldier's helmet and rifle, suggesting that this condiment was a staple in military mess halls. The use of military imagery was a common marketing strategy during this era, as it conveyed a sense of strength, reliability, and nourishment. The 30s were a time of economic hardship and innovation, and consumers were looking for affordable and nutritious food options. Pickles, being a low-cost and versatile food item, were a popular choice. Haywards Military Pickle, with its distinctive flavor and digestive benefits, would have been an attractive option for families and soldiers alike. The advertisement also highlights the pickle's versatility, as it can be seen accompanying various meats and sandwiches. The use of simple, bold typography and clear product labeling is a testament to the effective advertising techniques of the time. This photograph offers a glimpse into the past, showcasing the nostalgic charm of a bygone era and the enduring appeal of a classic condiment.
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