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Advertising insert for the newly opened Selfridges department store on Oxford Street
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Advertising insert for the newly opened Selfridges department store on Oxford Street
Advertising insert for the newly opened Selfridges department store on Oxford Street, placed in Printers Pie magazine for that year. Date: 1909
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Media ID 23400944
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Commerce Dec20 Department Opened Opening Oxford Shopping Store
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Step into a World of Wonder: Selfridges Department Store Unveils Its Doors on Oxford Street, London (1909) Amidst the bustling streets of London, a new retail sensation was about to captivate the hearts and minds of shoppers. The Selfridges Department Store, located on the iconic Oxford Street, had just opened its doors to the public, and the excitement was palpable. This advertisement insert, placed in the Printers Pie magazine of that year, showcases the grandeur and allure of this newly-opened establishment. The advertisement boasts an array of departments, each promising an unparalleled shopping experience. From the "Ladies' Fashion Department" with its elegant gowns and stylish hats, to the "Gents' Department" with its fine suits and accessories, the store catered to every taste and preference. The "Food Hall," with its delectable offerings, was sure to tantalize the taste buds, while the "Home and Furnishing Department" offered the latest in modern design and comfort. The building itself was a marvel to behold, with its striking architecture and innovative features. The store's commitment to customer service was evident in the "Personal Shopper" service, which allowed shoppers to receive expert advice and assistance in making their purchases. The store's motto, "To sell the best and give the most," was a promise of quality and satisfaction that resonated with the public. As the holiday season approached, the Selfridges Department Store on Oxford Street became a must-visit destination for Londoners and tourists alike. This advertisement insert serves as a testament to the store's grand opening and its enduring appeal, offering a glimpse into the world of shopping that awaited within.
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