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Advert, McMichael Radio
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Advert, McMichael Radio
Advertisement for McMichael Radio, used on the 1933 Mount Everest Expedition.
1933
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Media ID 23267074
© Mary Evans Picture Library
1933 Broadcasting Communication Duplex Everest Headphones Media Mount Pioneers Portable Radio Receiver Mcmichael Receivers
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EDITORS COMMENTS
This advertisement from 1933 showcases the McMichael Radio, an innovative duplex portable receiver set that played a pivotal role in the Mount Everest Expedition that year. The pioneering use of radio communication technology transformed the way expeditions were conducted, enabling teams to stay connected with their base camp and the outside world. The black-and-white image features a rugged explorer, clad in furs and holding the compact McMichael Radio, as he gazes out at the snow-capped mountain peak. The receiver set, complete with headphones, is displayed prominently, emphasizing its importance in the harsh and unforgiving environment. The text below the image reads, "McMichael Radio. The Pioneer in Portable Receivers. The only portable set that will receive all stations from 530 to 1600 Kc/s. Light, compact, and easy to carry. Ideal for expeditions, motor trips, and all outdoor activities." This advertisement is a testament to the ingenuity and progress of the 1930s, a time when radio technology was revolutionizing the way people communicated and connected with one another, even in the most remote and challenging of locations. The McMichael Radio, with its pioneering design and versatility, played a crucial role in the success of the Mount Everest Expedition and paved the way for future advancements in portable radio technology.
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