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Advert, Mesdames Millerand & Gervaise
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Advert, Mesdames Millerand & Gervaise
Advert, Mesdames Millerand & Gervaise, Regent Street, Brighton, Summer Gowns and Capes.
1899
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23108424
© Mary Evans Picture Library
1899 Brighton Cape Capes Fashions Gown Gowns Nouveau Regent Siecle Gervaise Millerand
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EDITORS COMMENTS
Advert, Mesdames Millerand & Gervaise: A Vibrant Display of French Fashion from the Fin de Siècle (1899, Mary Evans Picture Library) Step back in time to the late Victorian era, as we explore this advertisement for Mesdames Millerand & Gervaise, a renowned French fashion house, located on Regent Street in the fashionable seaside resort of Brighton. Dating back to 1899, this stunning Art Nouveau print invites us to indulge in the elegance and allure of summer fashions. The advertisement showcases an array of exquisite blue and white summer gowns and capes, each adorned with intricate ornamental designs. The flowing, ethereal gowns evoke a sense of grace and sophistication, while the capes add an element of mystery and drama. The delicate, feminine fabrics are complemented by the bold, geometric patterns, creating a perfect harmony between the classic and the avant-garde. The advertisement's design is a testament to the Art Nouveau movement, with its flowing lines, organic shapes, and ornate detailing. The use of blue and white, reminiscent of the Mediterranean sea and sky, adds to the overall sense of tranquility and escape. Mesdames Millerand & Gervaise were known for their innovative and stylish designs, which were sought after by fashion-conscious women of the time. This advertisement serves as a window into the world of late Victorian fashion, offering a glimpse into the opulence and glamour of the fin de siècle. In summary, this Advert for Mesdames Millerand & Gervaise is a captivating piece of art and fashion history. It invites us to step back in time and immerse ourselves in the elegance and allure of the late Victorian era, while showcasing the innovative and stylish designs of one of the most renowned French fashion houses of the time.
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