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Advertisement for Osram lamps - arm stretches down from the Heavens Date: 1919
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Advertisement for Osram lamps - arm stretches down from the Heavens Date: 1919
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Media ID 23030504
© Mary Evans Picture Library
Heavens Household Lamps Lighting Lights Stretches 1919
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1. Title: Reaching Down from the Heavens: Osram Lamps Advertisement, 1919 2. Description: This advertisement image from 1919 showcases the ethereal and transformative power of Osram lamps. The celestial scene is set against a backdrop of a star-studded night sky, where an outstretched divine arm descends from the heavens, holding a single Osram lamp in its hand. The lamp's warm, inviting glow illuminates the darkened landscape below, symbolizing the ability of these lamps to bring light and brightness into homes. 3. Context: The early 20th century marked a significant shift in the way people lived, worked, and interacted with their environments. With the advent of electricity and the widespread availability of electric lighting, households began to embrace the convenience and comfort that these innovations offered. Osram, a leading German lighting manufacturer, capitalized on this trend by creating visually striking advertisements that emphasized the transformative power of their lamps. 4. Composition: The advertisement's composition is masterfully crafted to evoke a sense of wonder and awe. The use of a night sky as the backdrop creates a dramatic contrast between light and dark, while the divine arm reaching down from the heavens adds a touch of the divine to the mundane. The Osram lamp, with its simple yet elegant design, stands out as the beacon of light in the darkness, symbolizing the power of technology to improve daily life. 5. Legacy: This advertisement for Osram lamps from 1919 is a testament to the company's innovative marketing strategies and the enduring appeal of the connection between light and the divine. The image has been preserved in the Mary Evans Prints Online archive, offering a fascinating glimpse into the past and the evolution of advertising as an art form.
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