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American Broadcasting Company, Vine Street, California, USA
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American Broadcasting Company, Vine Street, California, USA
American Broadcasting Company (KECA), Vine Street, Hollywood, Los Angeles, California, USA, showing neon lights at dusk. Date: 1952
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23091644
© Mary Evans / Pharcide
1952 Angeles California Hollywood Hotels Neon Plaza Signs Vine Santa
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EDITORS COMMENTS
Step back in time to the vibrant and bustling streets of Hollywood, California, in 1952. This evocative photograph captures the allure of Vine Street in the heart of the city, where the neon lights of the American Broadcasting Company (KECA) building on the corner of Vine and Santa Fe glow brightly against the encroaching darkness. The iconic sign, with its bold, sweeping letters, stands proudly above the street, a beacon of entertainment and innovation. The scene is set against the backdrop of a bustling urban landscape. The buildings on either side of the street are illuminated by the warm glow of the neon lights, casting long, dramatic shadows on the pavement. Shops and hotels line the street, their windows displaying a tantalizing array of goods and services. The plaza in front of the ABC building is filled with people, some heading home from work, others out for an evening stroll or a night on the town. The energy and excitement of Hollywood in the 1950s is palpable in this photograph. The era of television was in full swing, and the ABC building was at the center of it all. This was the place where the magic of entertainment was created and broadcast to millions of Americans in their living rooms every night. The neon lights of Vine Street represented the promise of a brighter future, a future filled with possibility and wonder. As you gaze at this photograph, you can almost hear the sounds of the city – the honking of horns, the chatter of passersby, the crackle of the radio – and feel the excitement of being a part of something bigger than yourself. This is a moment in time frozen in history, a snapshot of a bygone era that continues to captivate and inspire us today.
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